25 Powerful Tips to Increase YouTube Subscribers in 2019

How many times have you come across a channel and aspired to have millions of YouTube subscribers for your channel?

Agencies and content generators are always seeking creative ways to generate more video views and get more YouTube subscribers. 

Today, you can’t just upload any random videos on your channel and expect to increase the subscribers out of nowhere unless you are a recognized authority of your niche.  

Today, YouTube has become one of the most competitive social media channels that demand hard work and strategic approach by the content generator to increase subscribers and customers.

That is why, I have made a detailed list of 25 powerful tips to increase YouTube subscribers in 2020. 

At the end of this guide, you can confidently create a plan which will help you generate online buzz and acquire more YouTube subscribers. 

1. Get the Basics Right

Basics are the fundamental characteristics that you should not miss in your YouTube channel. 

These parameters will help you grab more visitors to not only watch your videos but click the subscribe button as well.

These parameters will shape the overall look-and-feel to your channel. 

These characteristics will enable visual appeal of your YouTube channel. Here are those:

1. Have a Self-Explanatory Channel Name 

The name of your channel should not confuse the viewer. If you are sharing YouTube videos on health and fitness, then you name your channel accordingly. 

You can also stick to your business name or create a name that instantly gives an idea about what are you sharing on your channel.

2. Upload Relevant Profile Picture

Profile picture goes a long way when you are working in the digital landscape. 

Remember that the image that you set as the profile picture is one of the first things that viewers see whenever they come to see your YouTube video. A profile picture of your YouTube channel can be the logo of your brand. 

3. Upload an Interactive Cover Image 

The cover image is also an essential factor in creating a stunning first impression for your YouTube channel.

The cover image gives you more area to showcase your creativity and communicate effectively to online viewers whenever they click on your YouTube channel page. 

4. Write a Creative Tagline 

The tagline of your channel will complement the name of your YouTube channel. It will give the crux and the objective behind creating the YouTube channel in the first place.

Be mindful while writing a tagline for your channel. It should maintain the dignity of your channel and enhance your brand name. 

If your tagline is apt, users can instantly relate and quickly decide whether to follow your channel or not. 

Check how a leading cookery channel has leveraged all the parameters that we just discussed.

2. Pick a Niche and Stick to it 

Niche is significant to have a growing YouTube subscriber list. 

If you share video of different types like — sharing cooking tips, movie reviews, marketing techniques, and mobile unboxing in your channel. 

Now not all your subscribers need cooking techniques or interested in mobile unboxing. So, they would not engage those videos. 

Instead, if you focus on only one type — say mobile unboxing, you can attract all the tech-enthusiasts to your YouTube channel. 

The niche of your YouTube channel, will help you plan your future videos and collaborations with brands and advertisers. 

3. Write A Persuasive Channel Description 

Your channel description will give more idea to viewers about your YouTube activities. You can share the idea or the objective behind creating the channel.

You can also share your personal story and showcase what inspired you to develop videos and share them online.

There is no proper length of writing description, but a descriptive bio would convince the viewer to subscribe to the channel.

Again, be mindful while writing the channel description and ensure that it represents ideology and objective behind creating your videos. A single line which is not written properly can turn people away from your channel.

See how Tom has written his channel’s description on the platform. 

You can write the bird-eye’s view; like — what kind of content you share, who should subscribe to the channel, and add the call-to-action to make people subscribe to the YouTube channel.

Most importantly, the YouTube description can help your channel rank higher in search engine result pages as well. So, keep in mind to include relevant keywords inside your channel description so that interested viewers can find your videos quickly and then subscribe to your channel.

Avoid adding too many keywords in the description. You can have two to three main keywords.

4. Focus on Quality of the Videos 

Content is the king, they say. And to succeed in any form of online marketing activity, you have to invest in content. 

Your videos should deliver value consistently to create an online reputation of your YouTube channel. 

Understand the users’ psychology when they are watching videos online. Videos effectively educate, entertain, and pursue them to try new solutions or products.

Once you pick your niche, you have to understand what are the pain points of viewers and how your expertise can help them solve those problems through YouTube videos.

This approach will give you so many creative ideas to create video content for your YouTube channel.

If you keep providing value through your videos, people will revisit your channel. They will also share with their friends and family members; that’s how you would get unique views and subscribers gradually. 

When it comes to videos, there are several types of videos that are prevalent.

You have:

1. How tos
2. Case studies
3. Interviews 
4. Live streams
5. Reviews 
6. Unboxing 

5. Create a Trailer of Your Channel

The trailer of your channel will be a pinned post that users would see the first whenever they come to your channel.

You can showcase your YouTube journey, mention your experiences, and tell them what they will expect after subscribing to your channel through the trailer video. 

Make sure that the trailer is exciting and communicate effectively to the targeted users. 

The video would give all the necessary information that you want to share to the first time visitor of your channels.

See how a channel Cooking With Dog, has published the trailer on their YouTube channel. Also, check the title of the video that gives the crux of the channel.

6. Embed YouTube Videos on Website

This is the most effective way to increase your YouTube subscribers. You cannot expect your YouTube videos to be found on their own through YouTube or other search engines.

You must focus on broadcasting your YouTube videos on relevant sources, as well.

For example, if you have published a series of YouTube videos of preparing dessert in the Christmas, then you can create a detailed guide for your blog and embed your relevant YouTube videos inside the content.

You can also find out relevant posts on the web and reach out to authors and request them to embed your video.

This way, along with blogs or articles, users will have another form of content to interact with, and they won’t feel bored. 

Moreover, the YouTube video would not redirect users from landing pages to YouTube, unless they wish. So, the authors can maintain better session time which will improve the ranking of the landing pages.

Once the users have found tremendous value from your videos, they would be happy to take the next step and subscribe to your channel to keep having the same user experience and acquiring more knowledge from your future videos. 

7. Share Video URLs on Other Websites

Online platforms like Reddit, Quora and other forums still hold high power to generate brand awareness.

Facebook and LinkedIn groups are also great platforms to engage with like-minded people. 

You can engage in the relevant threads on these platforms and share your views to build thought leadership. Then, you can also share your YouTube videos inside the relevant threads, so that other community members can acquire knowledge. 

But don’t start spamming YouTube video URLs across the web. Be genuine, and always share the video if it’s actually necessary. 

8. Share a YouTube link on Social Media 

Nowadays, you cannot depend on only a few online channels to advertise your products. You have to go omnichannel and be present almost everywhere to attract a relevant audience.

To get more YouTube subscribers, you also need to do effective online marketing, and there is no better option than other social media platforms.

You can include your YouTube channel link in your Facebook, Instagram, and Twitter bios to encourage your audiences to check your YouTube channel as well.

If you have published any relevant video in recent times, you can create a dedicated post of announcing your new video on other channels.

A quick tip: shorten your URLs to keep track of clicks and engagement from social media audience. . 

This will begin the process of sending your social media audience to your YouTube channel. 

9. Go for Content Marketing to Increase YouTube Subscribers

Content marketing is one of the most effective marketing styles to sell anything online. 

As I’ve already said, you have to go omnichannel to promote your digital properties because individual platforms are becoming competitive and saturated with each passing day. 

Some of the channels’ ecosystems are also keep evolving, so marketers have to keep brainstorming unique advertising ideas.

For example, if you are focusing on the search engine optimization, you cannot have a steady growth due to various factors like algorithm updates, other competitors, and so on. Unless you are an established brand like Apple, Microsoft, Google, etc. 

You need to invest in all the leading content formats to grab relevant audiences’ attention and convert them YouTube subscribers.

Consumption of eBooks, websites, articles, podcasts, webinars are increasing with each passing day.

You can write an eBook where you can mention your YouTube channel’s URL inside the book so that readers can redirect from the eBook to engage with your video content.

You can also leverage by webinars and create a funnel where you can promote your YouTube channel and request the viewers to subscribe to your channel to get relevant content consistently.

Podcasts are great to generate results in no time. People who listen to podcasts want to know more about a particular field of study, so if you can promote or mention your YouTube channel in a podcast show, you would get several new serious subscribers for sure. 

Blogs and articles are evergreen forms of marketing. You can cite your video URL, which we have already discussed, inside your blogs to explain your point of view. 

You can also create dynamic popups on the website to redirect users to your YouTube channel.

10. Relevancy is The Key 

Whether it is 2018, 2019, 2020, or 2021; relevant content would always thrive, always! 

On your YouTube channel, if you regularly share social media tips for small businesses and suddenly, you mix-up your YouTube library with your recent travel vlog or sharing cooking tips; you would get less engagement in the latter video.

Because you have published different kinds of videos, which even though are awesome and valuable, they are not relevant to your subscribers’

In this example, there is no wrong in publishing a great movie review, but your subscribers would not expect anything like it, and they might show different engagement compared to how they interact with your regular videos. 

So, pick a niche and stick with it, period. 

See how MKBHD is consistently sharing quality tech videos on YouTube.

11. Create Long Videos

Gone are the days when you can publish videos of a couple of minutes on YouTube and have thousands of subscribers, period.

Today, people expect researched and in-depth quality videos on the platform. 

From mobile, mobile viewing session time is average 40 minutes per day, says YouTube itself and long videos often outrank short videos. 

Because videos have a unique advantage of storytelling to educate, entertain, and pursue viewers; they comprehensively convey messages to viewers.

So, always strive to deliver quality through long-form videos. You can combine several of your ideas and create a single YouTube video that would be a value-bomb to your audience. 

12. Upload Engaging Thumbnails 

Unless you are an internationally recognized celebrity, your focus should be on convincing people to click and watch your videos.

Video thumbnails play a crucial role in engaging viewers on YouTube. So, always pay attention to them and create inviting thumbnails for your videos. 

Don’t just use a frame from your YouTube video as the thumbnail. Because a relevant thumbnail cannot only stop the user from scrolling their YouTube feed but also convince them to click and see the video.

You can also put the title of your YouTube video as a thumbnail. You can also add emojis in your thumbnails to leverage emotional. 

Long story short, try to incite relevant emotion, excitement, or urge in users’ minds that make them watch your video.

When it comes to thumbnails there are a couple of YouTubers who I liked the most. 

See how Gary Vaynerchuk excellently showcase what he is sharing in this videos through their video thumbnails.